GSSA
General Sales & Service Agents (GSSAs) are representing airlines to commercialize air freight capacity and to supervise complex local operations.
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Airlines typically work with Freight forwarders and Handling Agents (GHAs) in order to deliver transportation services to the shipper companies.
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GSSAs are actually 3rd party players representing airlines mainly in terms of cargo commercialization, operations and administration services.
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When an airline wants to move into a new market or streamline its costs in an existing market, it calls on the expertise of a GSSA that already has a presence in the area to market its cargo capacity without the airline having to invest either time or material and human resources.
As well as selling the airline’s cargo capacity, a GSSA can also offer a wide range of services to its partner: revenue management, IT solutions, communications, handling, business intelligence, strategy, haulage, customer services, cargo tracking, safety and more. On top of their rational scope of service, GSSAs’ can provide a wider spectrum of services to airlines and can even be appointed to perform Total Cargo Management.
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GSSAs work in constant interaction with Freight Forwarders, Airlines and GHAs addressing a wide range of complex and unpredictable issues. As well as meeting the needs and requirements of its partner airlines, a GSSA must also satisfy its other customers, primarily freight forwarders. This means that GSSAs play a pivotal and essential role in the aeronautical industry and in the air freight industry in particular.
